Are you a Rajni fan and love his unique style?
The actor who is in the limelight for his upcoming movie ‘Kabali‘ is also gaining momentum for the unique and innovative marketing strategies used for the promotion of the movie.
Visiting reality shows, organizing events in the shopping malls and going to radio stations for the promotion of the movie seem to be very simple promotional tactics for this star. The actor and the team have left no stone unturned to promote the upcoming movie that is going to hit the theaters on 22 July 2016.
You must have already read so many news about the companies declaring a holiday or booking the whole theater for the movie. But have you heard about the unique marketing strategies Rajinikanth team is using to promote the movie? The movie has joined hands with some of the leading brands like Airtel, Air Asia, Cadbury and Muthoot Fincorp, among others.
Check out Five Innovative Marketing Strategies Used by the Thalaiva:
The financial service company has joined the ‘Kabali’ promotion movement by launching silver coins having Rajinikanth’s embossed image. Thalaiva’s fans can buy coins in 5g, 10g, and 20 g weight at the price of Rs. 350, Rs. 700 and Rs. 1,400 respectively.
The leading online ecommerce marketplace is also harnessing the popularity of the star with the ‘Kabali’ branded merchandise. The store is offering t-shirts, coffee mugs, posters and mobile phone covers having Rajinikanth’s images for the promotion of the movie. This is an impressive marketing strategy for the fans who want something easy on the pockets.
AirAsia is the official partner for the film. Besides painting the body of the aircraft with the promotional poster of ‘Kabali’, the low-cost Malaysian airline is also attracting passengers by offering them special packages. There are various attractions for the fans and guests that include official movie merchandise, signed mementos, flight to Chennai for the premier of the movie on 22 July, and the most special a ‘Kabali’ meal in the flight.
Cadbury has released the Kabali version of its popular ‘Suresh and Ramesh’ ad for 5-star chocolate. The brand has joined the filmmakers as an official partner and to promote the movie, the brand will send its popular twins from the ad commercial to college campuses in Tamil Nadu.
The telecom company has also joined the league of the brands to capitalize on the Rajini mania by launching Kabali recharge packs. It includes unlimited 2G internet, Kabali Hello Tunes and Kabali branded SIM cards.
Airtel is also planning to start a 3D holographic Airtel Kabali van to traverse Tamil Nadu for a period of 30 days while playing the movie trailer and special bytes from the cast.
The movie will release on 22 July in Hindi, Telugu and Tamil across 5,000 screens worldwide. You can easily get the idea of movies success from whopping 20 million views of the teaser on YouTube.
Producer Kalaipuli S Thanu expressed confidence that the movie will hit Rs. 500 crore mark.
Wish you all the best Rajinikanth and the whole ‘Kabali’ team for success of the movie.